By education, I’m an Electronics and Communication engineer. By passion and profession, I’m a UX Designer. I engineer a user's experience as they use a product.
From first visiting a website to making a purchase decision; from purchasing to using the product for the first time, and finally from using the product to achieving their desired outcomes, it's all part of the experience.
Research, Design, Evaluation
To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. - Paul Rand
The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game. - Wim Crouwel
*Also familiar with Axure, Balsamiq, Origami etc.
Five shades of user centred design
Read more about User Centred Design process in my article here.
Find more of my work at Behance